DENISMIRONOV
CEO · BUSINESS BUILDER · PRODUCT LEAD
I turn ideas into
operating businesses.
For investors and founders in hospitality, HoReCa and experience-led businesses. From feasibility and financial model to opening, operations and the digital product layer.
STRATEGYCAPEXOPERATIONSDIGITALGROWTH
WHY CLIENTS CALL
Five ways to engage.
One accountable partner.
Each direction can be commissioned independently. Digital development is a standalone product, not only an add-on to a hospitality launch.01
Grow an operating business
Audit, turnaround plan, sales growth, cost optimisation and a stronger management system.
→02Launch a business turnkey
Concept, financial model, location, contractors, fit-out, team, opening and management handover.
→03Build an app and AI layer
A standalone digital product: iOS, Android, web, backend, CRM, loyalty, payments, analytics and AI.
→04Book focused advisory
A decision session for an investment idea, operating challenge or digital product, followed by an action plan.
→05Navigate projects in Thailand
Property and partner search, scenario screening and coordination with licensed lawyers, agents, banks and payment providers.
→What I deliver
One accountable operator.
The complete launch system.
I connect investment logic, project delivery, people, operating standards and technology in one execution plan.01
Open all services →Turnkey business launch
Concept, financial model, location, contractors, fit-out, team and opening.
→02Investment feasibility
Demand, CAPEX/OPEX, unit economics, risks and decision scenarios before investment.
→03Owner’s representation
Budget, contractor, timeline and quality control on behalf of the owner.
→04Operations & turnaround
P&L, service, team, SOP, cost optimisation and recovery plan.
→05Policies & SOP
Roles, standards, checklists, training and management control.
→06Marketing & growth
Positioning, launch strategy, local growth, cross-marketing and guest retention.
→07CRM & loyalty
Guest profiles, cashback, return mechanics, segmentation and analytics.
→08Custom applications
Smart ordering, web apps, dashboards, API integrations and AI assistants.
→Selected evidence
My role is visible.
So is the result.
Each case separates the business context from my personal scope, decisions and reported outcomes.THE VOICE
Karaoke & Lounge · Koh Samui
MY ROLEProject launch lead · business and digital product builderWHAT I PERSONALLY LED
- Investment preparation and concept
- Financial model, property and contractors
- Construction, sound, team, SOP and launch
- Smart tables, web ordering, CRM, loyalty and Karina AI
REPORTED RESULT380 m² · four spacesLaunch in seven months after location selectionApproximately 30 employeesGoogle rating 5.0
KAIF
Spa & Sauna · Koh Samui
MY ROLELaunch lead → co-owner → operating directorWHAT I PERSONALLY LED
- Investor search, concept and renovation
- Full operations, team, kitchen and service
- Sauna, pool filtration and equipment rebuild
- Cost optimisation, international growth and relaunch
REPORTED RESULTAverage check: ฿600 → ฿1,200Google rating: 4.7 → 4.9Reported repeat guests: 40%Team: approximately 20
COCOON
Family Group · Koh Samui
MY ROLECEO · group structure and growthWHAT I PERSONALLY LED
- Built the holding structure and functional team
- Terrace expansion, kitchen, bar, warehouse and service
- Managed restaurant, retail, farm and new launches
- Led Street Food University and Catch gastro-theatre concepts
REPORTED RESULTReported revenue: ฿3M → ฿9M / monthReported profitability: 42%Average check: +56%Six directions · approximately 60 employees
AI & DIGITAL PRODUCTS
Operations translated
into working software.
I define the business logic, write the specification, work with prototypes and developers, contribute code, connect APIs, test the product and analyse usage after launch.
SMART ORDERING
Food, drinks, bill, staff call and customisation from a table or phone.
LOYALTY & CRM
Cashback, reward rules, guest profiles, segmentation and return campaigns.
KARINA AI
A conversational assistant for songs, menu recommendations, ordering and guest engagement.
MANAGEMENT DATA
Dashboards, Google Sheets, events and operating signals for faster decisions.
ACTIVELY SEEKING AN INVESTOR
KAIF 2.0 — a new wellness ecosystem
on Koh Samui.
A separate next-generation project built on the operating lessons of KAIF 2023–2025: restaurant and view terrace, bath complex, spa and water zone, sport, kids and stay in one connected model.
FOR INVESTORS & COMPANIES
Not a presentation.
An execution partner.
I can enter before investment, during construction, at opening or when an operating business needs recovery and stronger control.Before investment
Feasibility, concept validation, financial model, risks and launch roadmap.
During delivery
Owner representation, contractors, budget, timeline, recruitment and pre-opening.
After opening
Interim CEO, operating system, turnaround, digital transformation and management handover.
ABOUT DENIS
From frontline operations
to CEO and business builder.
I started in HoReCa in 2010 and grew through every operating level: frontline service, restaurant management, openings, consulting, group CEO, founder and co-owner.
My management style is evidence-based and execution-focused: data, alternatives, action, control and correction. I build policies, train teams to a working standard and stay close to the guest journey.
Born in Arkhangelsk, technically educated in physics, informatics, transport systems and logistics. An official Sochi 2014 Olympic torchbearer, junior sergeant after military service, and now an internationally mobile operator based in Thailand.
Full personal story →
- Based in
- Koh Samui, Thailand
- Industries
- Hospitality · Restaurants · Entertainment · Wellness
- Works with
- Investors · Founders · Operating companies
- Mobility
- Open to projects worldwide
FAQ
Questions before
the first call.
A concise guide to engagement, digital development and Thailand projects.Who is Denis Mironov?+
I am a CEO, business builder and product lead with 16+ years in HoReCa and 12+ years in management. I launch and grow businesses, build operating systems and create digital products.
Can I commission only an application?+
Yes. Applications, AI, CRM, loyalty, web platforms, backend, APIs and analytics are a standalone commercial practice.
When can you join a project?+
Before investment, during location search and construction, before opening, or to recover an operating business.
Do you work beyond HoReCa?+
Yes, where the challenge involves service, property, experience-led business, operating systems or a digital product. I consider projects worldwide.
Do you provide legal or financial services in Thailand?+
I do not act as a lawyer, bank, exchange bureau or payment operator. I structure the process and coordinate licensed specialists and providers.
Can I buy ready-made operating materials?+
Yes. A catalogue of SOPs, policies, job descriptions, checklists and management models is being prepared. Until payment is connected, materials are available by request.
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